The Challenge
This innovative fruit company specialised in supplying fresh fruit to corporate clients for meetings and employee lunches. Their deliveries not only supported workplace wellbeing but also helped reduce staff absence linked to poor health.

However, when we met, their sales had slowed, and the team was drained from constant cold calling with little return. They needed a new way to engage clients, boost morale, and increase revenue.

Our Approach
During a collaborative brainstorming session, the team identified an exciting opportunity: fruit cakes. These unique creations allowed them to expand their offering, providing corporate clients with a healthy yet celebratory option for special occasions, while also opening up a new market through home delivery. A tiered pricing strategy has enabled them to work with different customers at different price points. 

The Results
The new product line transformed their business. By upselling fruit cakes to existing clients and marketing them to new audiences, sales doubled within a short period. Just as importantly, staff enthusiasm surged—the fun and creative new direction gave the team fresh energy, and they went on to exceed their monthly sales targets.